CHES Health Communication Strategies 2

Question 1

Which communication theory posits that people learn behaviors by observing others and the outcomes of those behaviors?

Accepted Answer

Social Cognitive Theory

Answer

Social Cognitive Theory (Bandura) emphasizes observational learning, self-efficacy, and outcome expectations as drivers of behavior change.

Question 2

A health educator is designing a campaign for a low-literacy audience. Which strategy is MOST appropriate?

Accepted Answer

Use visual aids and plain language at a 6th-grade reading level

Answer

Low-literacy audiences benefit most from visual aids combined with plain language written at or below a 6th-grade reading level.

Question 3

The concept of 'message framing' in health communication refers to:

Accepted Answer

Presenting information to emphasize gains or losses to influence behavior

Answer

Message framing involves presenting information in gain-framed (benefits of action) or loss-framed (costs of inaction) ways to motivate behavior change.

Question 4

Which channel is MOST effective for reaching large, diverse populations with health messages quickly?

Accepted Answer

Mass media (TV, radio, internet)

Answer

Mass media channels reach broad audiences simultaneously, making them most efficient for wide-scale health communication campaigns.

Question 5

Cultural competence in health communication PRIMARILY involves:

Accepted Answer

Tailoring messages to respect and reflect the cultural values and norms of the target audience

Answer

Cultural competence requires adapting communication content, style, and delivery to align with the target audience's cultural context, not just language translation.

CHES - Certified Health Education Specialist Practice Test

CHES - Certified Health Education Specialist Practice Test

CHES Health Communication Strategies 2