CHES - Certified Health Education Specialist Health Communication Strategies Questions and Answers

Question 1

A public health department is creating a social media campaign to encourage HPV vaccination among young adults.
The messages are specifically designed to appeal to this group by using popular influencers and addressing common misconceptions found within that demographic.
This communication strategy is best described as:

Accepted Answer

Message targeting

Answer

Health literacy assessment

Answer

Gain-framing

Answer

Channel mapping

Question 2

A Certified Health Education Specialist (CHES) is developing a new brochure about diabetes self-management for an audience with low health literacy. Which of the following is the MOST effective strategy to ensure the material is understandable?

Accepted Answer

Using large font, simple sentences, and clear, relevant images.

Answer

Including comprehensive charts with the latest epidemiological data.

Answer

Writing the content at a 10th-grade reading level to ensure thoroughness.

Answer

Providing links to multiple scientific articles for further reading.

Question 3

The Elaboration Likelihood Model (ELM) is a theory of persuasion used in health communication. It proposes that people process messages in two different ways. What are these two processing routes?

Accepted Answer

Central and Peripheral routes

Answer

Affective and Cognitive routes

Answer

Internal and External routes

Answer

Primary and Secondary routes

Question 4

A health communication message states: 'Getting a flu shot will help protect you and your loved ones from getting sick this winter.' This statement is an example of which communication concept?

Accepted Answer

A gain-framed message

Answer

A fear appeal

Answer

A loss-framed message

Answer

A peripheral cue

Question 5

During a water contamination crisis, a health department needs to quickly inform all residents in a large metropolitan area to boil their water. Which communication channel would be the most appropriate and effective for this urgent, large-scale message?

Accepted Answer

An emergency alert broadcast on local television and radio stations.

Answer

A direct mail campaign to every household.

Answer

A series of community town hall meetings.

Answer

An email newsletter to a subscribed list of residents.

Question 6

Which of the following is a primary goal of using plain language in health communication materials?

Accepted Answer

To help the audience find, understand, and use the information to make health-related decisions.

Answer

To present the maximum amount of scientific data to the audience.

Answer

To ensure the materials demonstrate the author's medical expertise.

Answer

To replace the need for face-to-face communication with a healthcare provider.