CHES Health Communication Strategies 2

Question 1

Which communication theory posits that people learn behaviors by observing others and the outcomes of those behaviors?

Accepted Answer

Social Cognitive Theory

Answer

Health Belief Model

Answer

Transtheoretical Model

Answer

Theory of Planned Behavior

Question 2

A health educator is designing a campaign for a low-literacy audience. Which strategy is MOST appropriate?

Accepted Answer

Use visual aids and plain language at a 6th-grade reading level

Answer

Provide detailed scientific explanations to ensure accuracy

Answer

Rely primarily on written brochures with medical terminology

Answer

Focus solely on social media platforms with text-heavy posts

Question 3

The concept of 'message framing' in health communication refers to:

Accepted Answer

Presenting information to emphasize gains or losses to influence behavior

Answer

Designing the physical layout of a health education brochure

Answer

Scheduling when health messages are broadcast on media channels

Answer

Training educators to deliver messages with consistent tone

Question 4

Which channel is MOST effective for reaching large, diverse populations with health messages quickly?

Accepted Answer

Mass media (TV, radio, internet)

Answer

One-on-one counseling sessions

Answer

Small group workshops

Answer

Peer education programs

Question 5

Cultural competence in health communication PRIMARILY involves:

Accepted Answer

Tailoring messages to respect and reflect the cultural values and norms of the target audience

Answer

Translating all materials into multiple languages without other modifications

Answer

Using the same evidence-based message for all cultural groups

Answer

Hiring health educators who share the same ethnicity as the target population

Question 6

In the SMCR communication model, what does 'C' stand for?

Accepted Answer

Channel

Answer

Content

Answer

Context

Answer

Credibility

Question 7

Which approach to health communication involves working WITH the community to identify needs and co-create messages?

Accepted Answer

Community-based participatory communication

Answer

Top-down dissemination model

Answer

Expert-driven mass media campaign

Answer

Social marketing without formative research