Change Management Communication & Stakeholder Relations 5

Question 1

Which of the following BEST describes the 'sender credibility' principle in change communication?

Accepted Answer

The messenger's authority, trust, and relevance significantly influence how the message is received

Answer

Stakeholders filter messages through their perception of the sender — a trusted, relevant source dramatically increases message acceptance.

Question 2

When a change initiative crosses multiple departments, which communication structure is MOST effective?

Accepted Answer

A coordinated cascade using department heads to relay tailored messages to their teams

Answer

A communication cascade ensures messages are consistent at the top but localized and relevant as they reach each team.

Question 3

An external stakeholder (e.g., a key client) is concerned about how an internal systems change will affect service delivery. What is the BEST response?

Accepted Answer

Proactively brief them on the timeline, expected impact, and mitigation steps before they need to ask

Answer

Proactive, specific outreach to affected external stakeholders demonstrates respect and protects the relationship during turbulent transitions.

Question 4

What is the MAIN reason change communication plans should be revisited throughout the change lifecycle?

Accepted Answer

Because stakeholder needs, concerns, and the change itself evolve, requiring updated messaging and channels

Answer

Static communication plans quickly become outdated; iterating them ensures relevance as the change progresses and stakeholder sentiment shifts.

Question 5

Which of the following is an example of 'active listening' during a stakeholder engagement session?

Accepted Answer

Paraphrasing the stakeholder's concern back to them to confirm understanding before responding

Answer

Paraphrasing confirms understanding and signals to the stakeholder that their input is genuinely heard and valued.

Change Management Practice Test

Change Management Practice Test

Change Management Communication & Stakeholder Relations 5