CFRE Annual Giving and Direct Mail 2

Question 1

Which strategy is most effective for upgrading mid-level annual fund donors to a higher giving level?

Accepted Answer

Making a personal phone call with a tailored ask amount

Answer

Personalized outreach such as a phone call with a specific ask amount tailored to the donor's capacity is the most effective upgrade strategy for mid-level donors.

Question 2

What is a 'control package' in direct mail fundraising?

Accepted Answer

The proven appeal that currently outperforms all alternatives and serves as a benchmark

Answer

A control package is the current best-performing mail package against which all new test packages are measured.

Question 3

In an A/B split test for a direct mail appeal, what is the most important rule to follow?

Accepted Answer

Test only one variable at a time to isolate its effect

Answer

Testing one variable at a time is the cardinal rule of A/B testing, ensuring that any difference in response can be attributed to the single changed element.

Question 4

What does a 'sustainer' or 'recurring donor' program offer a nonprofit organization?

Accepted Answer

Predictable, steady revenue through automatically recurring gifts

Answer

Monthly or recurring donor programs provide predictable, sustainable revenue that reduces fundraising costs and improves donor retention rates.

Question 5

Which of the following best describes 'telefundraising' as a component of annual giving?

Accepted Answer

Soliciting donors or prospects by telephone to secure or renew gifts

Answer

Telefundraising involves trained callers contacting donors or prospects by phone to solicit, renew, or upgrade gifts, often used in conjunction with direct mail.

CFRE - Certified Fund Raising Executive Practice Test

CFRE - Certified Fund Raising Executive Practice Test

CFRE Annual Giving and Direct Mail 2