CFRE Fundraising Planning and Strategic Management

Question 1

A 'feasibility study' conducted before a capital campaign is designed to:

Accepted Answer

Assess whether the campaign goal, leadership, and donor base can support the planned campaign

Answer

Raise initial funds for the campaign

Answer

Train new fundraising staff

Answer

Create the campaign case for support

Question 2

Which of the following is the correct sequence for conducting a capital campaign?

Accepted Answer

Feasibility study → campaign planning → silent phase → public phase

Answer

Public phase → silent phase → campaign planning → feasibility study

Answer

Silent phase → feasibility study → public phase → campaign planning

Answer

Campaign planning → public phase → silent phase → feasibility study

Question 3

What is a 'gift range chart' (also called a table of gifts) used for in campaign planning?

Accepted Answer

Showing how many gifts at various levels are needed to reach the campaign goal

Answer

Tracking staff salaries against fundraising income

Answer

Calculating the tax deductibility of planned gifts

Answer

Scheduling donor recognition events

Question 4

In a major gifts campaign, what is the recommended ratio of prospects to gifts needed at each level?

Accepted Answer

3:1 to 4:1

Answer

1:1

Answer

2:1

Answer

10:1

Question 5

Which of the following best describes the 'silent phase' of a capital campaign?

Accepted Answer

The early phase when major gifts are solicited quietly before public announcement

Answer

The period after the campaign ends when no solicitations occur

Answer

The phase when only direct mail is used

Answer

The planning phase before any donors are contacted

Question 6

A 'campaign readiness assessment' typically evaluates which of the following factors?

Accepted Answer

Leadership capacity, donor base strength, staff readiness, and organizational credibility

Answer

The number of social media followers an organization has

Answer

The organization's building maintenance schedule

Answer

The number of grant applications submitted in prior years