CFRE Annual Giving and Direct Mail 2

Question 1

Which strategy is most effective for upgrading mid-level annual fund donors to a higher giving level?

Accepted Answer

Making a personal phone call with a tailored ask amount

Answer

Sending them the same mass appeal as all other donors

Answer

Removing them from the direct mail program entirely

Answer

Asking them to volunteer instead of donate

Question 2

What is a 'control package' in direct mail fundraising?

Accepted Answer

The proven appeal that currently outperforms all alternatives and serves as a benchmark

Answer

A mailing sent only to board members for internal review

Answer

A package that controls postal costs through bulk rate

Answer

A restricted use gift acknowledgment form

Question 3

In an A/B split test for a direct mail appeal, what is the most important rule to follow?

Accepted Answer

Test only one variable at a time to isolate its effect

Answer

Change as many variables as possible to generate data quickly

Answer

Always test on a small random sample of the full list

Answer

Use different ask amounts for each group tested

Question 4

What does a 'sustainer' or 'recurring donor' program offer a nonprofit organization?

Accepted Answer

Predictable, steady revenue through automatically recurring gifts

Answer

One-time large gifts that fund capital projects

Answer

Volunteer labor to support program activities

Answer

Increased estate gift commitments

Question 5

Which of the following best describes 'telefundraising' as a component of annual giving?

Accepted Answer

Soliciting donors or prospects by telephone to secure or renew gifts

Answer

Fundraising conducted exclusively through social media platforms

Answer

An automated email series triggered by donor actions

Answer

Using text messages to send giving receipts

Question 6

What is the purpose of a 'gift acknowledgment' letter sent within 48 hours of receiving a donation?

Accepted Answer

To thank the donor promptly and reinforce their positive decision to give

Answer

To request an additional gift immediately

Answer

To provide a tax receipt only — no personal content is needed

Answer

To inform the donor of upcoming events

Question 7

What is the most common reason donors lapse (stop giving) to an organization?

Accepted Answer

They were never properly thanked or felt unappreciated

Answer

They switched to a competing nonprofit

Answer

They moved to a different geographic area

Answer

They reduced their personal charitable budgets