CFRE Donor Relations and Stewardship

Question 1

What is the primary purpose of a donor stewardship program?

Accepted Answer

To acknowledge, report back, and maintain relationships with existing donors

Answer

To solicit new major gifts

Answer

To recruit volunteers for fundraising events

Answer

To manage grant applications

Question 2

Which of the following best describes a 'lapsed donor'?

Accepted Answer

A donor who previously gave but has not donated within a defined period (typically 1–2 years)

Answer

A donor who gave within the last 12 months

Answer

A donor who has never given to your organization

Answer

A donor who declined a major gift ask

Question 3

The CFRE exam domain 'Relationship Building' primarily encompasses which activity?

Accepted Answer

Identifying, cultivating, and stewarding donor relationships

Answer

Writing grant proposals

Answer

Processing gift acknowledgments in accounting software

Answer

Designing fundraising event logistics

Question 4

Which communication strategy is most effective for retaining mid-level donors?

Accepted Answer

Providing personalized impact reports that demonstrate how their gift was used

Answer

Sending only annual fund appeal letters

Answer

Calling donors only when a new campaign launches

Answer

Limiting contact to tax receipts

Question 5

What does 'moves management' refer to in fundraising?

Accepted Answer

A strategic process of planning and tracking steps to move prospects toward a major gift commitment

Answer

Scheduling logistics for donor events

Answer

Moving donor records between databases

Answer

Transferring fundraising staff between departments

Question 6

Which of the following is a best practice for gift acknowledgment timing?

Accepted Answer

Within 48–72 hours of receiving a gift

Answer

Within 30 days of receiving a gift

Answer

Only at year-end for tax purposes

Answer

After the donor makes a second gift