CFRE Donor Relations and Stewardship 2

Question 1

A donor recognition society is BEST described as:

Accepted Answer

A tiered program that publicly acknowledges donors at various giving levels

Answer

A donor recognition society groups donors by giving level and offers benefits and acknowledgment appropriate to each tier.

Question 2

Which metric is most useful for measuring donor stewardship effectiveness?

Accepted Answer

Donor retention rate year over year

Answer

Donor retention rate directly measures how successfully an organization stewards and retains its donors from one year to the next.

Question 3

An organization receives a restricted gift for a specific program that has since been discontinued. What is the appropriate first step?

Accepted Answer

Contact the donor to discuss redirecting the gift with their approval

Answer

Ethical stewardship requires contacting the donor to obtain their approval before redirecting a restricted gift to an alternative purpose.

Question 4

What is a 'naming opportunity' in major gift fundraising?

Accepted Answer

An opportunity to name a building, room, or program in honor of a donor in exchange for a significant gift

Answer

Naming opportunities recognize major donors by associating their name with a physical space, endowment, or program in exchange for a leadership-level gift.

Question 5

Which approach best supports upgrading annual fund donors to major gift prospects?

Accepted Answer

Implementing a mid-level giving program with personal outreach and stewardship

Answer

Mid-level giving programs provide a bridge between annual fund and major gifts, using personalized stewardship to identify and cultivate upgrade candidates.

CFRE - Certified Fund Raising Executive Practice Test

CFRE - Certified Fund Raising Executive Practice Test

CFRE Donor Relations and Stewardship 2