CFRE Donor Relations and Stewardship 2

Question 1

A donor recognition society is BEST described as:

Accepted Answer

A tiered program that publicly acknowledges donors at various giving levels

Answer

A peer-to-peer fundraising team

Answer

A committee that reviews gift restrictions

Answer

An IRS-mandated donor disclosure program

Question 2

Which metric is most useful for measuring donor stewardship effectiveness?

Accepted Answer

Donor retention rate year over year

Answer

Total number of social media followers

Answer

Number of grant applications submitted

Answer

Average cost per event attendee

Question 3

An organization receives a restricted gift for a specific program that has since been discontinued. What is the appropriate first step?

Accepted Answer

Contact the donor to discuss redirecting the gift with their approval

Answer

Use the funds for the general operating budget

Answer

Return the gift immediately without discussion

Answer

Quietly transfer funds to a similar program

Question 4

What is a 'naming opportunity' in major gift fundraising?

Accepted Answer

An opportunity to name a building, room, or program in honor of a donor in exchange for a significant gift

Answer

A chance to rename the organization

Answer

The practice of listing all donors in an annual report

Answer

A strategy for anonymous giving

Question 5

Which approach best supports upgrading annual fund donors to major gift prospects?

Accepted Answer

Implementing a mid-level giving program with personal outreach and stewardship

Answer

Sending more direct mail appeals

Answer

Reducing contact frequency to avoid annoying donors

Answer

Requiring donors to attend an event before upgrading

Question 6

In stewardship, what is the purpose of a 'gift impact report'?

Accepted Answer

To show donors the tangible outcomes their contribution achieved

Answer

To request a renewal gift

Answer

To document compliance with IRS regulations

Answer

To track internal fundraising staff performance