CFP Annual Giving Programs & Direct Response

Question 1

What does the acronym LYBUNT stand for in annual giving programs?

Accepted Answer

Last Year But Unfortunately Not This Year

Answer

LYBUNT stands for 'Last Year But Unfortunately Not This Year,' identifying donors who gave in the prior year but not in the current fiscal year.

Question 2

Which metric best measures the health of an annual giving program over time?

Accepted Answer

Donor retention rate

Answer

Donor retention rate is the most critical health indicator of an annual giving program, as retaining existing donors is far more cost-effective than acquiring new ones.

Question 3

What is the primary purpose of an annual fund in a nonprofit organization?

Accepted Answer

To provide unrestricted, current-use operating revenue

Answer

The annual fund provides unrestricted, current-use operating revenue that supports the organization's day-to-day programs and operational needs.

Question 4

According to industry benchmarks, what is the average donor retention rate for most nonprofits?

Accepted Answer

40–45%

Answer

The average donor retention rate for most nonprofits hovers around 40–45%, meaning more than half of donors do not give again the following year.

Question 5

What does SYBUNT stand for in annual giving segmentation?

Accepted Answer

Some Years But Unfortunately Not This Year

Answer

SYBUNT stands for 'Some Years But Unfortunately Not This Year,' identifying donors who gave in some previous years but not in the current fiscal year.

CFP - Certified Fundraising Professional Practice Test

CFP - Certified Fundraising Professional Practice Test

CFP Annual Giving Programs & Direct Response