CFP CFP Prospect Research & Donor Stewardship 2

Question 1

What is the goal of a donor stewardship program?

Accepted Answer

To thank, recognize, and engage donors in ways that build loyalty and encourage future giving

Answer

Stewardship builds long-term donor relationships by demonstrating gratitude, reporting on impact, and keeping donors meaningfully connected to the mission.

Question 2

According to best practices, within how many hours should a major donor receive a personal thank-you after making a significant gift?

Accepted Answer

48 hours or less

Answer

AFP best practices recommend acknowledging major gifts within 48 hours, ideally with a personal phone call from the CEO or board chair before a written receipt follows.

Question 3

What is a 'donor impact report' used for in stewardship?

Accepted Answer

Communicating to a donor how their specific gift was used and what difference it made

Answer

A donor impact report closes the loop for the donor by showing measurable outcomes directly attributable to their gift, reinforcing confidence in the organization.

Question 4

What is the purpose of a 'donor recognition society'?

Accepted Answer

To acknowledge and cultivate donors who have given at cumulative or annual levels through exclusive benefits and recognition

Answer

Recognition societies (e.g., giving clubs) create a sense of community and belonging among donors at defined giving levels, encouraging increased giving and retention.

Question 5

What does 'donor retention rate' measure?

Accepted Answer

The percentage of donors who gave in a prior year who also gave in the current year

Answer

Donor retention rate measures how well an organization keeps its existing donors, with industry averages typically around 40–45% for all donors and higher for major donors.

CFP - Certified Fundraising Professional Practice Test

CFP - Certified Fundraising Professional Practice Test

CFP CFP Prospect Research & Donor Stewardship 2