CFP CFP Major Gifts & Capital Campaigns 2

Question 1

What is a lead gift in a capital campaign?

Accepted Answer

A large early gift, typically 10–20% of the campaign goal, that sets the standard for giving

Answer

A lead gift is a transformational early commitment that demonstrates feasibility and inspires other major donors to give at high levels.

Question 2

In major gift fundraising, what does 'capacity rating' mean?

Accepted Answer

An estimate of how much a prospect is financially able to give

Answer

Capacity rating uses wealth screening and research to estimate the maximum philanthropic potential of a prospective major donor.

Question 3

Which tool is most commonly used to research a prospect's real estate holdings to estimate giving capacity?

Accepted Answer

County property tax records

Answer

County property tax records are publicly available and provide reliable data on real estate values used in prospect wealth screening.

Question 4

What is a gift table (or gift range chart) used for in campaign planning?

Accepted Answer

Projecting the number of gifts needed at each level to reach the campaign goal

Answer

A gift range chart maps out the number and size of gifts required at each level to mathematically achieve the campaign total.

Question 5

What is the best indicator that a prospect is ready to be solicited for a major gift?

Accepted Answer

They have demonstrated capacity, interest, and engagement through cultivation

Answer

A prospect is ready to be asked when they have shown financial capacity, genuine interest in the mission, and sufficient involvement through cultivation activities.

CFP - Certified Fundraising Professional Practice Test

CFP - Certified Fundraising Professional Practice Test

CFP CFP Major Gifts & Capital Campaigns 2