CES Ecommerce Analytics & Performance Metrics 3

Question 1

What is the 'repeat purchase rate' metric in ecommerce?

Accepted Answer

The percentage of customers who make more than one purchase from the store

Answer

Repeat purchase rate measures the share of customers who return to buy again, indicating customer satisfaction and the effectiveness of retention strategies.

Question 2

In ecommerce analytics, what is 'attribution modeling'?

Accepted Answer

The process of assigning credit for a sale to different marketing touchpoints in the customer journey

Answer

Attribution modeling determines how credit for conversions is distributed across the marketing channels a customer interacted with before purchasing (e.g., first-click, last-click, linear).

Question 3

What does 'inventory turnover rate' measure in ecommerce?

Accepted Answer

How many times inventory is sold and replaced over a specific period

Answer

Inventory turnover = Cost of Goods Sold ÷ Average Inventory; a higher rate indicates efficient inventory management and strong sales velocity.

Question 4

What is the 'sessions-to-order' metric in ecommerce?

Accepted Answer

The number of website sessions it takes on average before a customer completes a purchase

Answer

Sessions-to-order tracks how many website visits a customer typically needs before converting, helping to understand the multi-session buying journey.

Question 5

What is 'time on site' (session duration) an indicator of in ecommerce analytics?

Accepted Answer

User engagement and interest in the website's content and products

Answer

Longer average session durations generally indicate higher user engagement, suggesting visitors find the content, products, or experience compelling enough to spend more time.

CES - Certified Ecommerce Specialist Practice Test

CES - Certified Ecommerce Specialist Practice Test

CES Ecommerce Analytics & Performance Metrics 3