CES Ecommerce Analytics & Performance Metrics 3

Question 1

What is the 'repeat purchase rate' metric in ecommerce?

Accepted Answer

The percentage of customers who make more than one purchase from the store

Answer

The frequency with which a single product is purchased by the same customer

Answer

The rate at which customers return products and repurchase a replacement

Answer

The percentage of total revenue generated by repeat orders

Question 2

In ecommerce analytics, what is 'attribution modeling'?

Accepted Answer

The process of assigning credit for a sale to different marketing touchpoints in the customer journey

Answer

The method of attributing product returns to specific marketing channels

Answer

The system for crediting sales to individual customer service representatives

Answer

The framework for attributing website costs to specific business units

Question 3

What does 'inventory turnover rate' measure in ecommerce?

Accepted Answer

How many times inventory is sold and replaced over a specific period

Answer

The speed at which warehouse staff process incoming shipments

Answer

The percentage of inventory that expires or becomes obsolete annually

Answer

The rate at which new products are added to the catalog

Question 4

What is the 'sessions-to-order' metric in ecommerce?

Accepted Answer

The number of website sessions it takes on average before a customer completes a purchase

Answer

The total number of customer service sessions per order

Answer

The average time spent on the website per completed order

Answer

The ratio of mobile sessions to desktop sessions per day

Question 5

What is 'time on site' (session duration) an indicator of in ecommerce analytics?

Accepted Answer

User engagement and interest in the website's content and products

Answer

The page load speed performance of the website

Answer

The number of products viewed per visit

Answer

Customer intent to make a large purchase

Question 6

Which ecommerce KPI measures revenue generated per visitor to the website?

Accepted Answer

Revenue per visitor (RPV)

Answer

Average order value (AOV)

Answer

Customer lifetime value (CLV)

Answer

Cost per acquisition (CPA)