CES - Certified Ecommerce Specialist Practice Test
CES B2B Ecommerce & Marketplace Strategy
What distinguishes B2B ecommerce from B2C ecommerce in terms of buyer behavior?
Select your answer
A
B2B buyers typically purchase in larger volumes, require custom pricing, and involve multiple decision-makers
B
B2B buyers make impulse purchases more frequently than B2C buyers
C
B2B transactions always require in-person sales meetings before purchase
D
B2B ecommerce exclusively uses EDI and does not support online self-service checkout
Hint
