CES - Certified Ecommerce Specialist Practice Test
CES Ecommerce Analytics & Performance Metrics
What does conversion rate measure in ecommerce?
Select your answer
A
The percentage of website visitors who complete a desired action such as making a purchase
B
The rate at which email subscribers convert to social media followers
C
The percentage of cart abandonment relative to completed orders
D
The ratio of paid to organic traffic on the website
Hint