A CEC candidate is advising a client who sells the same product across Amazon, their DTC site, and Target Plus. What MAP policy consideration is most important?
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A
MAP only applies to the DTC site and cannot be enforced on marketplaces
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B
Consistent MAP enforcement across all channels prevents price erosion and channel conflict, but sellers cannot legally force compliance—only incentivize it
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C
Target Plus automatically enforces MAP on behalf of the brand
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D
Amazon will auto-suppress listings priced below MAP