CEC E-commerce Strategy & Planning

Question 1

What is the primary goal of e-commerce strategy?

Accepted Answer

Drive online sales and engagement

Answer

Increase physical store traffic

Answer

Reduce product variety

Answer

Ignore customer behavior

Question 2

What is customer segmentation in e-commerce?

Accepted Answer

Grouping customers by characteristics

Answer

Treating all customers the same

Answer

Random targeting

Answer

Ignoring customer data

Question 3

Which platform is commonly used for e-commerce websites?

Accepted Answer

Shopify

Answer

WordPress

Answer

Dropbox

Answer

Slack

Question 4

What is the importance of SEO in e-commerce?

Accepted Answer

Improves search engine visibility

Answer

Increases paid ads only

Answer

Reduces website speed

Answer

Decreases customer trust

Question 5

What is cart abandonment?

Accepted Answer

Leaving without buying

Answer

Completing a purchase

Answer

Adding more items

Answer

Returning items

Question 6

Why is mobile optimization important for e-commerce?

Accepted Answer

Enhances mobile user experience

Answer

Mobile users are rare

Answer

Slows website

Answer

Increases costs

Question 7

What is the role of analytics in e-commerce planning?

Accepted Answer

Inform decision-making with data

Answer

Ignore customer data

Answer

Increase website downtime

Answer

Reduce product offerings

Question 8

What is dropshipping?

Accepted Answer

Supplier ships to customer

Answer

Holding large inventories

Answer

Manufacturing products

Answer

Retail store only

Question 9

What is A/B testing in e-commerce?

Accepted Answer

Comparing two versions

Answer

Testing one version only

Answer

Ignoring user feedback

Answer

Reducing traffic