CEC Email Marketing & Automation

Question 1

What is the widely cited average ROI for email marketing in ecommerce?

Accepted Answer

$36 for every $1 spent

Answer

$6 for every $1 spent

Answer

$12 for every $1 spent

Answer

$24 for every $1 spent

Question 2

Which email metric measures the percentage of successfully delivered emails that were opened by recipients?

Accepted Answer

Open rate

Answer

Click-through rate (CTR)

Answer

Conversion rate

Answer

Bounce rate

Question 3

What does the 'double opt-in' process require of new email subscribers?

Accepted Answer

Clicking a confirmation link in a verification email after initial signup

Answer

Providing both an email address and phone number at signup

Answer

Confirming their subscription twice on the same signup form

Answer

Receiving two welcome emails before being added to the active list

Question 4

Which of the following is a mandatory requirement of the CAN-SPAM Act for commercial emails sent in the US?

Accepted Answer

Emails must include a valid physical mailing address and a clear unsubscribe mechanism

Answer

Emails must be sent only between 8 AM and 8 PM recipient local time

Answer

Subject lines must accurately describe the email's promotional nature

Answer

All email lists must be verified and refreshed every 90 days

Question 5

What does 'email deliverability' specifically measure for an ecommerce sender?

Accepted Answer

The ability of emails to reach recipients' inboxes rather than spam or junk folders

Answer

The speed at which the email service provider sends messages

Answer

The quality and visual design of email templates

Answer

The total number of emails successfully sent in a campaign

Question 6

Which type of email is automatically sent in response to a specific customer action or behavior on an ecommerce site?

Accepted Answer

Triggered (behavioral) email

Answer

Broadcast email

Answer

Newsletter

Answer

Promotional blast

Question 7

What is the primary business purpose of email list segmentation in ecommerce?

Accepted Answer

To send more relevant, targeted content to specific groups of subscribers

Answer

To reduce email sending costs by targeting fewer subscribers

Answer

To ensure compliance with GDPR and CAN-SPAM regulations

Answer

To increase the total number of email subscribers over time