CEC CEC Social Commerce & Influencer Marketing 1 — Questions and Answers
Question 1: Which social media platform's native checkout feature is most commonly used by US e-commerce brands to enable direct product purchases without leaving the app?
- Instagram Shopping (Correct answer)
- Pinterest Buyable Pins
- TikTok Shop
- Facebook Marketplace
Correct answer: Instagram Shopping
Instagram Shopping is the most widely adopted native checkout solution among US e-commerce brands, allowing customers to complete purchases within the Instagram app.
Question 2: What is the primary metric used to evaluate the ROI of an influencer marketing campaign for an e-commerce brand?
- Follower count of the influencer
- Cost per Acquisition (CPA) (Correct answer)
- Total post impressions
- Engagement rate only
Correct answer: Cost per Acquisition (CPA)
Cost per Acquisition (CPA) directly ties influencer spend to revenue-generating actions, making it the most meaningful ROI metric for e-commerce campaigns.
Question 3: In influencer marketing, what distinguishes a 'nano-influencer' from a 'micro-influencer'?
- Nano: under 1,000 followers; Micro: 1,000–10,000
- Nano: 1,000–10,000 followers; Micro: 10,000–100,000 (Correct answer)
- Nano: under 500 followers; Micro: 500–5,000
- Nano: 10,000–50,000; Micro: 50,000–100,000
Correct answer: Nano: 1,000–10,000 followers; Micro: 10,000–100,000
Nano-influencers typically have 1,000–10,000 followers while micro-influencers have 10,000–100,000, with nano-influencers often showing higher engagement rates for niche audiences.
Question 4: Which FTC requirement must US e-commerce brands ensure their influencer partners comply with when posting sponsored content?
- Posting only during peak hours
- Clear and conspicuous disclosure of the paid partnership (Correct answer)
- Using only platform-native hashtags
- Limiting posts to one sponsored item per month
Correct answer: Clear and conspicuous disclosure of the paid partnership
The FTC requires influencers to clearly and conspicuously disclose material connections (paid partnerships, free products) so consumers can make informed decisions.
Question 5: What is 'social proof' in the context of e-commerce social commerce strategies?
- A social media verification badge
- Customer reviews, ratings, and user-generated content that build buyer trust (Correct answer)
- A paid endorsement from a celebrity
- The number of social media followers a brand has
Correct answer: Customer reviews, ratings, and user-generated content that build buyer trust
Social proof encompasses reviews, ratings, UGC, and peer recommendations that demonstrate product value and reduce purchase hesitation for new customers.
Question 6: Which content format has driven the most e-commerce sales growth on TikTok as of recent US market trends?
- Static image carousel ads
- Long-form product review videos
- Short-form shoppable video content (Correct answer)
- Text-only promotional posts
Correct answer: Short-form shoppable video content
Short-form shoppable video content on TikTok has driven significant e-commerce sales growth, combining entertainment with seamless in-app purchase links.
CEC CEC Social Commerce & Influencer Marketing 1
Which social media platform's native checkout feature is most commonly used by US e-commerce brands to enable direct product purchases without leaving the app?