CEC CEC Social Commerce & Influencer Marketing

Question 1

Which social media platform's native checkout feature is most commonly used by US e-commerce brands to enable direct product purchases without leaving the app?

Accepted Answer

Instagram Shopping

Answer

Pinterest Buyable Pins

Answer

TikTok Shop

Answer

Facebook Marketplace

Question 2

What is the primary metric used to evaluate the ROI of an influencer marketing campaign for an e-commerce brand?

Accepted Answer

Cost per Acquisition (CPA)

Answer

Follower count of the influencer

Answer

Total post impressions

Answer

Engagement rate only

Question 3

In influencer marketing, what distinguishes a 'nano-influencer' from a 'micro-influencer'?

Accepted Answer

Nano: 1,000–10,000 followers; Micro: 10,000–100,000

Answer

Nano: under 1,000 followers; Micro: 1,000–10,000

Answer

Nano: under 500 followers; Micro: 500–5,000

Answer

Nano: 10,000–50,000; Micro: 50,000–100,000

Question 4

Which FTC requirement must US e-commerce brands ensure their influencer partners comply with when posting sponsored content?

Accepted Answer

Clear and conspicuous disclosure of the paid partnership

Answer

Posting only during peak hours

Answer

Using only platform-native hashtags

Answer

Limiting posts to one sponsored item per month

Question 5

What is 'social proof' in the context of e-commerce social commerce strategies?

Accepted Answer

Customer reviews, ratings, and user-generated content that build buyer trust

Answer

A social media verification badge

Answer

A paid endorsement from a celebrity

Answer

The number of social media followers a brand has

Question 6

Which content format has driven the most e-commerce sales growth on TikTok as of recent US market trends?

Accepted Answer

Short-form shoppable video content

Answer

Static image carousel ads

Answer

Long-form product review videos

Answer

Text-only promotional posts