CEC Marketplace Strategy & Management 2

Question 1

A seller notices their Amazon listing ranks well but has a low conversion rate. Which factor is MOST likely to blame?

Accepted Answer

Poor product images or insufficient reviews

Answer

Conversion rate on Amazon is most directly influenced by listing quality elements like images, reviews, and compelling copy.

Question 2

What does the term 'flywheel effect' mean in the context of Amazon marketplace strategy?

Accepted Answer

A virtuous cycle where sales drive reviews, which drive more sales and ranking

Answer

The Amazon flywheel describes how increased traffic leads to more sales and reviews, which improves ranking and attracts more traffic in a self-reinforcing loop.

Question 3

Which metric best indicates the health of a seller's account standing on Amazon?

Accepted Answer

Account Health Rating (AHR)

Answer

Amazon's Account Health Rating (AHR) aggregates policy compliance metrics and is the primary indicator of account standing.

Question 4

A brand wants to prevent unauthorized third-party resellers on Amazon. Which program gives them the most direct control?

Accepted Answer

Amazon Brand Registry with brand gating

Answer

Brand Registry combined with brand gating allows authorized brands to restrict who can list against their ASINs.

Question 5

On eBay, a seller's 'Top Rated Seller' status primarily depends on which criteria?

Accepted Answer

Transaction defect rate, late shipment rate, and cases closed without seller resolution

Answer

eBay's Top Rated Seller status is earned by meeting thresholds on defect rate, late shipments, and unresolved cases—not just volume.

(CEC) Certified Ecommerce Consultant Practice Test

(CEC) Certified Ecommerce Consultant Practice Test

CEC Marketplace Strategy & Management 2