CEC Email Marketing & Automation

Question 1

What is the widely cited average ROI for email marketing in ecommerce?

Accepted Answer

$36 for every $1 spent

Answer

Email marketing delivers approximately $36 for every $1 spent, making it one of the highest-ROI channels available to ecommerce businesses.

Question 2

Which email metric measures the percentage of successfully delivered emails that were opened by recipients?

Accepted Answer

Open rate

Answer

Open rate tracks the percentage of delivered emails that were opened, serving as a primary measure of subject line effectiveness and sender reputation.

Question 3

What does the 'double opt-in' process require of new email subscribers?

Accepted Answer

Clicking a confirmation link in a verification email after initial signup

Answer

Double opt-in requires subscribers to click a confirmation link sent to their email, verifying ownership and genuine interest, which improves list quality and deliverability.

Question 4

Which of the following is a mandatory requirement of the CAN-SPAM Act for commercial emails sent in the US?

Accepted Answer

Emails must include a valid physical mailing address and a clear unsubscribe mechanism

Answer

The CAN-SPAM Act requires every commercial email to include a valid physical postal address and an easy, functional way for recipients to opt out of future emails.

Question 5

What does 'email deliverability' specifically measure for an ecommerce sender?

Accepted Answer

The ability of emails to reach recipients' inboxes rather than spam or junk folders

Answer

Deliverability refers to the rate at which emails successfully land in the inbox as opposed to being filtered to spam, blocked, or bounced, and is heavily influenced by sender reputation.

(CEC) Certified Ecommerce Consultant Practice Test

(CEC) Certified Ecommerce Consultant Practice Test

CEC Email Marketing & Automation