CEC Digital Marketing & Customer Acquisition 5

Question 1

In the context of SEO for ecommerce, what is 'keyword cannibalization'?

Accepted Answer

Multiple pages on the same site competing for the same keyword

Answer

Keyword cannibalization occurs when multiple pages target the same keyword, causing them to compete against each other and diluting ranking power.

Question 2

Which paid social campaign objective should an ecommerce advertiser choose to optimize for online purchases?

Accepted Answer

Conversions

Answer

The Conversions objective instructs the platform's algorithm to find users most likely to complete a purchase event on your website.

Question 3

What is the key difference between 'earned media' and 'paid media' in a digital marketing strategy?

Accepted Answer

Earned media is generated by third parties organically; paid media is purchased

Answer

Earned media includes press coverage, reviews, and shares created by others without payment, while paid media requires direct advertising spend.

Question 4

A fashion ecommerce brand wants to drive awareness among Gen Z consumers. Which channel mix is most appropriate?

Accepted Answer

TikTok ads and Instagram Reels

Answer

TikTok and Instagram Reels dominate Gen Z media consumption, making short-form video the most effective awareness channel for this demographic.

Question 5

What does 'share of voice' (SOV) measure in digital advertising?

Accepted Answer

The percentage of ad impressions your brand receives relative to total category impressions

Answer

Share of voice measures your brand's ad impressions as a percentage of total available impressions in your category or market.

(CEC) Certified Ecommerce Consultant Practice Test