CEC Digital Marketing & Customer Acquisition 4

Question 1

Which of the following best describes 'customer lifetime value' (CLV) in the context of acquisition budgeting?

Accepted Answer

The predicted net profit from a customer over their entire relationship

Answer

CLV estimates the total net profit attributable to a customer over the full duration of their relationship with your brand.

Question 2

What is the primary function of a demand-side platform (DSP) in programmatic advertising?

Accepted Answer

To automate the purchase of ad inventory across multiple exchanges

Answer

A DSP allows advertisers to programmatically buy digital ad inventory across multiple ad exchanges through a single interface.

Question 3

Which content marketing format tends to generate the most backlinks and organic traffic for ecommerce brands?

Accepted Answer

Original research reports and data studies

Answer

Original research and data studies are highly linkable assets that earn citations from journalists, bloggers, and industry sites.

Question 4

An ecommerce site sees 10,000 monthly visitors, 200 purchases, and $15,000 in revenue. What is the revenue per visitor?

Accepted Answer

$1.50

Answer

$15,000 revenue ÷ 10,000 visitors = $1.50 revenue per visitor.

Question 5

What distinguishes retargeting from prospecting in digital advertising?

Accepted Answer

Retargeting reaches previous site visitors; prospecting targets new audiences

Answer

Retargeting re-engages users who previously interacted with your site or ads, while prospecting seeks entirely new potential customers.

(CEC) Certified Ecommerce Consultant Practice Test