CEC Digital Marketing & Customer Acquisition 3

Question 1

An ecommerce store has a 2% conversion rate and $50 average order value. If CPC is $1.00, what is the maximum CPC to maintain a 3:1 ROAS?

Accepted Answer

$0.33

Answer

With 2% CVR and $50 AOV, revenue per click = $1.00; at 3:1 ROAS, max CPC = $1.00 ÷ 3 = $0.33.

Question 2

Which strategy is most effective for reducing customer acquisition cost (CAC) over time?

Accepted Answer

Investing in brand building and organic channels

Answer

Brand equity and organic channels like SEO and word-of-mouth lower long-term CAC by reducing reliance on paid media.

Question 3

What is the purpose of a UTM parameter in digital marketing?

Accepted Answer

To track traffic source and campaign performance in analytics

Answer

UTM parameters append tracking data to URLs, enabling analytics platforms to attribute traffic to specific campaigns, sources, and mediums.

Question 4

A customer sees a Facebook ad, then clicks a Google search ad, then converts. Under last-click attribution, which channel gets credit?

Accepted Answer

Google paid search

Answer

Last-click attribution assigns 100% of conversion credit to the final touchpoint before purchase, which was the Google search ad.

Question 5

Which ecommerce email automation has the highest average revenue per email sent?

Accepted Answer

Abandoned cart sequence

Answer

Abandoned cart emails target high-intent shoppers who already selected products, producing industry-leading revenue per email.

(CEC) Certified Ecommerce Consultant Practice Test