CEC Digital Marketing & Customer Acquisition 2

Question 1

Which metric best measures the efficiency of a paid search campaign in terms of revenue generated per dollar spent?

Accepted Answer

Return on ad spend (ROAS)

Answer

ROAS measures revenue generated for every dollar spent on advertising, directly quantifying campaign efficiency.

Question 2

A/B testing an email subject line is best evaluated using which primary metric?

Accepted Answer

Open rate

Answer

Open rate directly reflects how compelling a subject line is, since subscribers decide to open based solely on it.

Question 3

What is the primary advantage of using lookalike audiences in Facebook Ads for ecommerce customer acquisition?

Accepted Answer

They target users similar to your best existing customers

Answer

Lookalike audiences find new users who share characteristics with your existing high-value customers, improving acquisition quality.

Question 4

In Google Shopping campaigns, which factor most directly influences which products appear in search results?

Accepted Answer

Product feed data quality and bid amount

Answer

Google Shopping uses product feed attributes combined with bids to determine ad eligibility and ranking.

Question 5

Which customer acquisition channel typically delivers the highest purchase intent traffic for ecommerce?

Accepted Answer

Branded paid search

Answer

Branded paid search captures users actively searching for your brand, indicating strong purchase intent.

(CEC) Certified Ecommerce Consultant Practice Test