An ecommerce store notices that its 'New vs. Returning Visitor' conversion rates are 1.2% and 4.8% respectively. What strategic implication does this data suggest?
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A
The store should focus entirely on acquiring new customers
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B
Retention and loyalty programs may deliver higher ROI than acquisition-only strategies
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C
New visitor traffic should be blocked from paid channels
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D
The site has a technical bug affecting new user sessions