An ecommerce site runs an A/B test on its product page CTA button color. After 2 weeks, the result shows p=0.08. What should the consultant recommend?
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A
Implement the variant since it's close to significant
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B
End the test and declare a winner based on revenue alone
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C
Continue the test to gather more data or accept the null hypothesis
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D
Run a follow-up test immediately with a new color