CEC CEC Social Commerce & Influencer Marketing

Question 1

Which social media platform's native checkout feature is most commonly used by US e-commerce brands to enable direct product purchases without leaving the app?

Accepted Answer

Instagram Shopping

Answer

Instagram Shopping is the most widely adopted native checkout solution among US e-commerce brands, allowing customers to complete purchases within the Instagram app.

Question 2

What is the primary metric used to evaluate the ROI of an influencer marketing campaign for an e-commerce brand?

Accepted Answer

Cost per Acquisition (CPA)

Answer

Cost per Acquisition (CPA) directly ties influencer spend to revenue-generating actions, making it the most meaningful ROI metric for e-commerce campaigns.

Question 3

In influencer marketing, what distinguishes a 'nano-influencer' from a 'micro-influencer'?

Accepted Answer

Nano: 1,000–10,000 followers; Micro: 10,000–100,000

Answer

Nano-influencers typically have 1,000–10,000 followers while micro-influencers have 10,000–100,000, with nano-influencers often showing higher engagement rates for niche audiences.

Question 4

Which FTC requirement must US e-commerce brands ensure their influencer partners comply with when posting sponsored content?

Accepted Answer

Clear and conspicuous disclosure of the paid partnership

Answer

The FTC requires influencers to clearly and conspicuously disclose material connections (paid partnerships, free products) so consumers can make informed decisions.

Question 5

What is 'social proof' in the context of e-commerce social commerce strategies?

Accepted Answer

Customer reviews, ratings, and user-generated content that build buyer trust

Answer

Social proof encompasses reviews, ratings, UGC, and peer recommendations that demonstrate product value and reduce purchase hesitation for new customers.

(CEC) Certified Ecommerce Consultant Practice Test

(CEC) Certified Ecommerce Consultant Practice Test

CEC CEC Social Commerce & Influencer Marketing