CEC CEC Social Commerce & Influencer Marketing 2

Question 1

What is a 'shoppable post' in social commerce?

Accepted Answer

A social media post with embedded product tags enabling direct purchase

Answer

A shoppable post contains embedded product tags that allow users to view pricing and complete purchases directly from the social media platform.

Question 2

When calculating influencer marketing campaign performance, what does 'Earned Media Value' (EMV) represent?

Accepted Answer

The estimated monetary value of organic exposure generated by influencer content

Answer

Earned Media Value estimates the equivalent cost of the organic reach and engagement generated by influencer content if purchased as paid advertising.

Question 3

Which strategy best describes 'affiliate influencer marketing' in e-commerce?

Accepted Answer

Providing influencers with unique tracking links or codes that earn commission on sales

Answer

Affiliate influencer marketing compensates influencers with a commission on sales generated through unique tracking links or promo codes, aligning incentives with revenue.

Question 4

What is 'live commerce' (live shopping) and which US platform has most actively developed this feature?

Accepted Answer

Real-time video sales events where viewers purchase during the stream; TikTok

Answer

Live commerce involves real-time video broadcasts where hosts showcase products and viewers can purchase instantly, with TikTok Shop leading US adoption of this format.

Question 5

In social commerce, what is the purpose of a 'Product Catalog' connected to a Facebook/Instagram Shop?

Accepted Answer

To sync product inventory data enabling shoppable tags and dynamic ads

Answer

A Facebook Product Catalog syncs product data (images, prices, inventory) to power shoppable posts, Instagram Shopping tags, and dynamic retargeting ads.

(CEC) Certified Ecommerce Consultant Practice Test

(CEC) Certified Ecommerce Consultant Practice Test

CEC CEC Social Commerce & Influencer Marketing 2