CEC CEC Product Management & Merchandising

Question 1

What is 'e-commerce merchandising' in the context of an online store?

Accepted Answer

The strategic presentation and promotion of products to maximize sales online

Answer

E-commerce merchandising involves strategically organizing, displaying, and promoting products online—including category structure, sorting, and featured placements—to guide customers toward purchase.

Question 2

Which product page element has the greatest single impact on e-commerce conversion rates?

Accepted Answer

High-quality product images and video

Answer

High-quality product images and video are consistently cited as the top conversion factor, as customers rely on visuals to assess product quality and fit when they cannot touch the item.

Question 3

What is 'product taxonomy' in e-commerce catalog management?

Accepted Answer

The hierarchical classification system organizing products into categories and subcategories

Answer

Product taxonomy is the hierarchical classification system (categories, subcategories, attributes) that organizes a catalog to help customers navigate and find products efficiently.

Question 4

What does 'inventory turnover ratio' measure for an e-commerce business?

Accepted Answer

The number of times inventory is sold and replaced over a period

Answer

Inventory turnover ratio (Cost of Goods Sold ÷ Average Inventory) measures how efficiently a business sells and restocks inventory, with higher ratios indicating stronger sales velocity.

Question 5

In e-commerce, what is a 'dead stock' or 'dead inventory' problem?

Accepted Answer

Unsold inventory that has been sitting too long and may become a financial liability

Answer

Dead stock is inventory that remains unsold for an extended period, tying up capital and warehouse space, often requiring markdowns or liquidation to recover costs.

(CEC) Certified Ecommerce Consultant Practice Test

(CEC) Certified Ecommerce Consultant Practice Test

CEC CEC Product Management & Merchandising