CDR Employer Branding & Diversity Marketing 2

Question 1

Which concept describes the negative effect that occurs when a company's external diversity marketing does not match employees' lived experiences?

Accepted Answer

Brand washing or diversity washing

Answer

Diversity washing (analogous to greenwashing) occurs when a company overstates or misrepresents its DEI efforts in marketing relative to its actual culture and practices.

Question 2

When building partnerships with Historically Black Colleges and Universities (HBCUs) for recruiting, what is the PRIMARY goal from a diversity branding perspective?

Accepted Answer

Building long-term authentic relationships with diverse talent communities

Answer

HBCU partnerships work best as long-term community relationships that build authentic trust and pipeline, rather than transactional or PR-driven engagements.

Question 3

A recruiter is designing a diversity marketing campaign targeting veterans with disabilities. Which principle should guide message framing?

Accepted Answer

Focus on the company's accommodation policies and support systems

Answer

Candidates with disabilities want to know they will be supported and accommodated, making information about inclusion policies and support systems the most relevant and compelling message.

Question 4

What is the purpose of a 'diversity talent community' or talent network in diversity recruiting marketing?

Accepted Answer

To nurture relationships with diverse candidates before a role opens

Answer

Diversity talent communities allow recruiters to engage and build trust with underrepresented candidates over time, ensuring a warm pipeline when positions become available.

Question 5

Which of the following is an example of 'intersectionality' being applied correctly in a diversity marketing campaign?

Accepted Answer

Creating messaging that addresses overlapping identities such as women of color in STEM

Answer

Intersectionality recognizes that individuals hold multiple, overlapping identities, and effective diversity marketing addresses the unique experiences of people at those intersections.

CDR - Certified Diversity Recruiter Practice Test

CDR - Certified Diversity Recruiter Practice Test

CDR Employer Branding & Diversity Marketing 2