CDR Employer Branding & Diversity Marketing 2

Question 1

Which concept describes the negative effect that occurs when a company's external diversity marketing does not match employees' lived experiences?

Accepted Answer

Brand washing or diversity washing

Answer

Diversity fatigue

Answer

Inclusion paradox

Answer

Talent gap

Question 2

When building partnerships with Historically Black Colleges and Universities (HBCUs) for recruiting, what is the PRIMARY goal from a diversity branding perspective?

Accepted Answer

Building long-term authentic relationships with diverse talent communities

Answer

Reducing cost-per-hire metrics

Answer

Meeting EEOC quota requirements

Answer

Generating press coverage for DEI initiatives

Question 3

A recruiter is designing a diversity marketing campaign targeting veterans with disabilities. Which principle should guide message framing?

Accepted Answer

Focus on the company's accommodation policies and support systems

Answer

Emphasize the challenges candidates will need to overcome

Answer

Highlight the company's profitability and growth trajectory

Answer

Stress that all candidates are treated identically regardless of background

Question 4

What is the purpose of a 'diversity talent community' or talent network in diversity recruiting marketing?

Accepted Answer

To nurture relationships with diverse candidates before a role opens

Answer

To create a pre-screened pool exclusively for diverse hires

Answer

To comply with affirmative action reporting requirements

Answer

To reduce the need for job board advertising spend

Question 5

Which of the following is an example of 'intersectionality' being applied correctly in a diversity marketing campaign?

Accepted Answer

Creating messaging that addresses overlapping identities such as women of color in STEM

Answer

Running separate campaigns for women and for people of color

Answer

Categorizing candidates by a single diversity dimension for targeting

Answer

Marketing only to the largest underrepresented demographic group

Question 6

A CDR is evaluating the ROI of a diversity job fair sponsorship. Which data point is MOST relevant to that evaluation?

Accepted Answer

Number of diverse hires sourced from the fair within 12 months

Answer

Total attendee headcount at the fair

Answer

Number of resumes collected at the booth

Answer

Brand mentions on social media from the event

Question 7

Which type of content is MOST effective for social media diversity employer branding according to recruitment marketing research?

Accepted Answer

Behind-the-scenes employee-generated content showcasing real culture

Answer

Polished corporate video productions about company history

Answer

Infographics listing diversity statistics and percentages

Answer

Posts announcing new job openings exclusively