Business Services Marketing 4

Question 1

In digital advertising, what does CPC stand for?

Accepted Answer

Cost per click

Answer

CPC (cost per click) is a paid advertising model where advertisers pay each time a user clicks on their ad.

Question 2

Which marketing funnel stage focuses on making potential customers aware that a brand or product exists?

Accepted Answer

Awareness

Answer

The awareness stage is the top of the funnel where marketers introduce the brand to prospects who may not know it exists.

Question 3

A business finds that 20% of its customers generate 80% of its revenue. This reflects which principle?

Accepted Answer

The Pareto Principle

Answer

The Pareto Principle (80/20 rule) states that roughly 80% of effects come from 20% of causes.

Question 4

What is the main goal of a loyalty program in a marketing strategy?

Accepted Answer

Increasing repeat purchases and reducing customer churn

Answer

Loyalty programs incentivize existing customers to keep buying by rewarding repeat purchases, reducing the likelihood they switch to competitors.

Question 5

A marketing team tests two versions of an email subject line by sending each to half the subscriber list. This is called:

Accepted Answer

A/B testing

Answer

A/B testing compares two variants of a single variable to determine which performs better among a split audience.

Business Services Practice Test