Business Services Marketing 3

Question 1

Which segmentation approach divides customers by their lifestyle, values, and personality traits?

Accepted Answer

Psychographic segmentation

Answer

Psychographic segmentation groups consumers based on psychological characteristics such as values, attitudes, interests, and lifestyle.

Question 2

A business measures how much revenue each customer generates over their entire relationship with the company. This is:

Accepted Answer

Customer lifetime value

Answer

Customer lifetime value (CLV) estimates the total net revenue a business can expect from a single customer account.

Question 3

Which social media marketing objective focuses on getting existing content seen by more people through paid amplification?

Accepted Answer

Paid reach / boosting

Answer

Paid reach or boosting uses ad spend to distribute content beyond organic followers to a broader or targeted audience.

Question 4

What is the primary purpose of a unique selling proposition (USP)?

Accepted Answer

To differentiate a brand from competitors in the market

Answer

A USP clearly communicates the distinctive benefit that makes a brand or product preferable over alternatives.

Question 5

A retailer places its store-brand products at eye level while pushing national brands to lower shelves. This is an example of:

Accepted Answer

Planogram optimization

Answer

A planogram is a visual diagram retailers use to arrange products on shelves, and optimizing it to favor certain items is a standard merchandising tactic.

Business Services Practice Test

Business Services Practice Test

Business Services Marketing 3