Business Services Marketing 2

Question 1

A company tracks the number of unique visitors who complete a purchase divided by total unique visitors. What metric is this?

Accepted Answer

Conversion rate

Answer

Conversion rate measures the percentage of visitors who take a desired action, such as making a purchase.

Question 2

Which pricing strategy sets a high initial price and gradually lowers it over time?

Accepted Answer

Price skimming

Answer

Price skimming captures maximum revenue from early adopters before reducing the price to attract more price-sensitive customers.

Question 3

A brand publishes tutorials, blog posts, and how-to videos to attract customers. This is an example of:

Accepted Answer

Content marketing

Answer

Content marketing attracts and engages audiences by creating and distributing relevant, valuable content.

Question 4

In the context of marketing, what does 'share of voice' measure?

Accepted Answer

The percentage of ad spend a brand has relative to competitors

Answer

Share of voice measures a brand's advertising presence or mentions relative to the total market or competitors.

Question 5

A company sends targeted emails to customers who abandoned their shopping carts. This tactic is called:

Accepted Answer

Remarketing

Answer

Remarketing targets people who previously interacted with a website or app but did not convert.

Business Services Practice Test