Business Names & Slogan Creative Naming Techniques & Wordplay

Question 1

What is a portmanteau in the context of business naming?

Accepted Answer

A name created by blending two words together

Answer

A portmanteau blends parts of two words to form a new one, such as 'Pinterest' from 'pin' and 'interest.'

Question 2

Which of the following business names is an example of alliteration?

Accepted Answer

Coca-Cola

Answer

Coca-Cola uses alliteration by repeating the 'C' sound, making it catchy and memorable.

Question 3

What type of naming technique creates a completely invented word with no prior meaning, like 'Kodak'?

Accepted Answer

Coined/Fabricated naming

Answer

Coined or fabricated names are invented words with no dictionary meaning, giving total freedom in branding.

Question 4

A business name that is a common word applied in an unrelated context, such as 'Apple' for a tech company, is called what?

Accepted Answer

Arbitrary name

Answer

Arbitrary names are real words that have no logical connection to the product or service, like 'Apple' for computers.

Question 5

What is the naming technique where a word's spelling is intentionally altered for uniqueness, such as 'Tumblr' instead of 'Tumbler'?

Accepted Answer

Misspelling/Letter substitution

Answer

Misspelling or letter substitution modifies a common word's spelling to create a unique, trademarkable brand name.

Business Names & Slogan Practice Test