Business Names & Slogan Business Slogan 5

Question 1

"Snap! Crackle! Pop!" is associated with which cereal brand?

Accepted Answer

Rice Krispies

Answer

Kellogg's Rice Krispies uses "Snap! Crackle! Pop!" to mimic the sound the cereal makes in milk.

Question 2

Which slogan technique does "Maybe She's Born With It. Maybe It's Maybelline." primarily use?

Accepted Answer

Alliteration and repetition

Answer

The repeated "Maybe" and the M sounds create rhythm and make the slogan easy to recall.

Question 3

"When It Absolutely, Positively Has to Be There Overnight" was the slogan of which company?

Accepted Answer

FedEx

Answer

FedEx used this slogan in the 1980s to emphasize its reliable overnight delivery service.

Question 4

A slogan that makes a measurable claim like "Kills 99.9% of Germs" must be careful to avoid what?

Accepted Answer

False advertising liability if the claim is unsubstantiated

Answer

Quantified claims must be backed by evidence or the company risks false advertising action from regulators like the FTC.

Question 5

"Eat Fresh" is the slogan of which sandwich chain?

Accepted Answer

Subway

Answer

Subway's "Eat Fresh" emphasizes made-to-order sandwiches with fresh ingredients.

Business Names & Slogan Practice Test