Business Names & Slogan Business Names & Slogan 4

Question 1

Which beverage company has used the slogan "Open Happiness"?

Accepted Answer

Coca-Cola

Answer

Coca-Cola ran the global "Open Happiness" campaign from 2009 to 2015.

Question 2

A descriptive business name like "Fast Plumbing Repair" can gain trademark protection mainly by acquiring what?

Accepted Answer

Secondary meaning through consumer recognition

Answer

Descriptive names are only protectable once consumers come to associate the name specifically with one company, known as secondary meaning.

Question 3

"The Ultimate Driving Machine" is the slogan of which automaker?

Accepted Answer

BMW

Answer

BMW adopted "The Ultimate Driving Machine" in the US in the 1970s to position its cars around driving performance.

Question 4

When naming a business for international markets, why is linguistic screening important?

Accepted Answer

A name may have negative or embarrassing meanings in other languages

Answer

Linguistic screening catches names that translate into offensive or unintended meanings in target markets before launch.

Question 5

Which brand told customers to "Have It Your Way"?

Accepted Answer

Burger King

Answer

Burger King launched "Have It Your Way" in 1974 to emphasize made-to-order customization.

Business Names & Slogan Practice Test