Business Names & Slogan Business Names & Slogan 3

Question 1

The slogan "Because You're Worth It" is associated with which brand?

Accepted Answer

L'Oréal

Answer

L'Oréal introduced "Because You're Worth It" in 1971 as one of the first slogans centered on the consumer's self-worth.

Question 2

What is a key risk of choosing a business name that is too similar to an existing competitor's name?

Accepted Answer

Trademark infringement claims and forced rebranding

Answer

A confusingly similar name can trigger trademark infringement lawsuits, which may force a costly rebrand and damages.

Question 3

"Melts in Your Mouth, Not in Your Hands" is the classic slogan of which candy brand?

Accepted Answer

M&M's

Answer

Mars introduced the slogan for M&M's in 1954, highlighting the candy's hard sugar shell.

Question 4

In branding, what is a "tagline" primarily designed to do?

Accepted Answer

Summarize the brand's promise in a short memorable phrase

Answer

A tagline condenses the brand's core promise or positioning into a brief, memorable phrase used across marketing.

Question 5

Which car rental company built its brand on the slogan "We Try Harder"?

Accepted Answer

Avis

Answer

Avis launched "We Try Harder" in 1962, famously turning its number-two market position into a selling point.

Business Names & Slogan Practice Test