Business Names & Slogan Business Name & Slogan 5

Question 1

What does the ™ symbol indicate compared to the ® symbol?

Accepted Answer

™ claims common-law rights, while ® indicates federal USPTO registration

Answer

™ asserts an unregistered claim to a mark, whereas ® may only be used after federal registration.

Question 2

A slogan like Subway's 'Eat Fresh' works strategically because it:

Accepted Answer

Positions the brand against fast-food competitors on a key differentiator

Answer

'Eat Fresh' stakes out freshness as a differentiator against traditional fast food.

Question 3

When securing a business name online, best practice is to:

Accepted Answer

Check domain and key social handle availability before committing to the name

Answer

Verifying digital availability early ensures consistent branding across the web and social platforms.

Question 4

Which scenario illustrates a 'generic' name that cannot be trademarked?

Accepted Answer

Calling a bicycle shop simply 'Bicycle Shop'

Answer

A name that is merely the common term for the product or service itself is generic and unprotectable.

Question 5

State Farm's 'Like a Good Neighbor, State Farm Is There' strengthens the brand by:

Accepted Answer

Embedding the company name inside an emotionally reassuring promise

Answer

Including the brand name within a warm, trust-building phrase ties recall directly to the company.

Business Names & Slogan Practice Test