Business Names & Slogan Business Name & Slogan 3

Question 1

Before finalizing a business name in the US, an entrepreneur should first:

Accepted Answer

Search state records and the USPTO database for conflicts

Answer

Checking state business registries and the USPTO database prevents costly naming conflicts and infringement claims.

Question 2

A slogan differs from a tagline primarily in that a slogan is often:

Accepted Answer

Campaign-specific, while a tagline is a long-term brand statement

Answer

Slogans typically support specific campaigns, whereas taglines express the brand's enduring identity.

Question 3

What naming approach did companies like 'Google' (from 'googol') use?

Accepted Answer

Modifying an existing word into a distinctive invented form

Answer

Google altered the mathematical term 'googol' into a unique, brandable invented word.

Question 4

Which factor is most important when testing a slogan for a national US audience?

Accepted Answer

Checking that it has no unintended or offensive meanings across regions and languages

Answer

Slogans must be vetted for unintended meanings to avoid embarrassing or offensive interpretations in different markets.

Question 5

Why might a startup deliberately choose an abstract name like 'Zillow' or 'Etsy'?

Accepted Answer

Abstract names are distinctive, flexible across product lines, and easier to trademark

Answer

Abstract names avoid category limits, stand out, and gain stronger trademark protection.

Business Names & Slogan Practice Test