Business Case Writing Introduction to Business Case Writing 3

Question 1

Which stakeholder group is most important to identify early when developing a business case?

Accepted Answer

Decision-makers who will approve or reject the proposal

Answer

Identifying approvers early ensures the business case is tailored to their priorities, concerns, and decision criteria.

Question 2

A business case that claims '100% certainty of success' would most likely be viewed by reviewers as:

Accepted Answer

Lacking credibility because no project is risk-free

Answer

Claiming certainty undermines credibility; all projects carry some risk, and reviewers expect honest acknowledgment of uncertainty.

Question 3

When should a business case typically be revised after initial approval?

Accepted Answer

When significant changes in scope, cost, or assumptions occur during execution

Answer

Business cases are living documents that should be updated when material changes occur, ensuring decisions remain grounded in current information.

Question 4

Which writing technique makes a business case easier for busy executives to read?

Accepted Answer

Bullet points, headers, and concise summaries

Answer

Structured formatting with bullet points, headers, and summaries allows executives to quickly find and absorb key information.

Question 5

In the context of a business case, 'tangible benefits' differ from 'intangible benefits' in that tangible benefits are:

Accepted Answer

Directly quantifiable in monetary or numeric terms

Answer

Tangible benefits can be measured and expressed numerically (e.g., cost savings, revenue increase), while intangible benefits are harder to quantify.

Business Case Writing Practice Test