Brochure Design Brochure Facts 4

Question 1

What file format is the industry standard for sending final brochure artwork to a commercial printer?

Accepted Answer

Print-ready PDF

Answer

A print-ready PDF embeds fonts and images and preserves bleeds, making it the standard handoff format.

Question 2

In a self-mailing brochure, what must the back outer panel typically include?

Accepted Answer

Space for the mailing address, postage, and any required postal markings

Answer

A self-mailer reserves a panel for address, postage, and postal compliance so no envelope is needed.

Question 3

Which typography practice improves brochure readability the most?

Accepted Answer

Limiting the design to two or three complementary typefaces

Answer

Restricting a design to two or three typefaces keeps the brochure cohesive and easy to read.

Question 4

What does 'crossover' mean in brochure design?

Accepted Answer

An image or graphic that spans across a fold onto an adjacent panel

Answer

A crossover is artwork that continues across a fold, requiring careful alignment at the crease.

Question 5

Why should heavy cover stock be scored before folding?

Accepted Answer

To prevent the paper and ink from cracking along the fold

Answer

Scoring creases the fibers first so thick stock folds cleanly without cracking the ink or paper.

Brochure Design Practice Test