Brochure Design Brochure Printing and Production

Question 1

What paper weight is commonly used for standard US tri-fold brochures?

Accepted Answer

80 lb. text (118 gsm)

Answer

20 lb. bond

Answer

100 lb. cover

Answer

60 lb. offset

Question 2

What is the difference between 'offset printing' and 'digital printing' for brochures?

Accepted Answer

Offset uses ink plates for high-volume runs; digital prints directly from files for short runs

Answer

Offset is for black-and-white; digital is for color only

Answer

Offset is cheaper for short runs; digital costs more

Answer

Digital printing requires a physical plate for each color

Question 3

What does 'UV coating' add to a brochure?

Accepted Answer

A glossy, protective layer that resists scratches and fingerprints

Answer

A matte, textured surface

Answer

Metallic color effects

Answer

Embossed raised lettering

Question 4

What is 'die cutting' in brochure production?

Accepted Answer

Cutting a custom shape into the brochure using a steel die

Answer

Trimming to standard sizes

Answer

Folding along a scored line

Answer

Punching holes for binding

Question 5

What is 'embossing' in premium brochure production?

Accepted Answer

Pressing a design into the paper to create a raised 3D texture

Answer

Applying metallic foil to text

Answer

Printing with fluorescent inks

Answer

Adding a soft-touch laminate coating

Question 6

What does 'saddle stitching' mean in brochure binding?

Accepted Answer

Stapling folded sheets through the spine

Answer

Gluing pages into a perfect-bound spine

Answer

Punching holes and using wire coils

Answer

Sewing pages with thread