Brochure Design Typography in Brochures 1 — Questions and Answers
Question 1: What is the recommended maximum number of typefaces to use in a single brochure?
- Two to three (Correct answer)
- Five to six
- Seven or more
- One only
Correct answer: Two to three
Using two to three typefaces keeps a brochure visually cohesive and professional.
Question 2: Which type of font is generally easiest to read in small body text within brochures?
- Serif (Correct answer)
- Decorative
- Script
- Display
Correct answer: Serif
Serif fonts aid readability in small print by guiding the eye along lines of text.
Question 3: What is 'leading' in brochure typography?
- The vertical space between lines of text (Correct answer)
- The horizontal space between letters
- The weight of a typeface
- The style of a font family
Correct answer: The vertical space between lines of text
Leading refers to the vertical spacing between lines of text, affecting readability.
Question 4: Which typographic alignment is most commonly used for body copy in US brochures?
- Left-aligned (Correct answer)
- Right-aligned
- Centered
- Justified with hyphenation
Correct answer: Left-aligned
Left-aligned text creates a consistent reading edge and is the standard for US English body copy.
Question 5: What does 'kerning' refer to in brochure design?
- Adjusting space between specific letter pairs (Correct answer)
- Setting line spacing
- Choosing font weight
- Scaling text proportionally
Correct answer: Adjusting space between specific letter pairs
Kerning is the manual adjustment of space between individual letter pairs for better visual balance.
Question 6: What is a 'hierarchy' in brochure typography?
- A visual system that guides readers through content by size and weight (Correct answer)
- A type classification system
- A font licensing category
- A color-coding method for text
Correct answer: A visual system that guides readers through content by size and weight
Typographic hierarchy uses size, weight, and style to signal the relative importance of text elements.
Brochure Design Typography in Brochures 1
What is the recommended maximum number of typefaces to use in a single brochure?