Brochure Design Brochure Facts 4 — Questions and Answers
Question 1: What file format is the industry standard for sending final brochure artwork to a commercial printer?
- Print-ready PDF (Correct answer)
- JPEG
- PowerPoint
- PNG
Correct answer: Print-ready PDF
A print-ready PDF embeds fonts and images and preserves bleeds, making it the standard handoff format.
Question 2: In a self-mailing brochure, what must the back outer panel typically include?
- Space for the mailing address, postage, and any required postal markings (Correct answer)
- The company's full product catalog
- A table of contents
- The designer's signature
Correct answer: Space for the mailing address, postage, and any required postal markings
A self-mailer reserves a panel for address, postage, and postal compliance so no envelope is needed.
Question 3: Which typography practice improves brochure readability the most?
- Limiting the design to two or three complementary typefaces (Correct answer)
- Using a different font for every heading
- Setting all text in decorative script
- Using all capital letters throughout
Correct answer: Limiting the design to two or three complementary typefaces
Restricting a design to two or three typefaces keeps the brochure cohesive and easy to read.
Question 4: What does 'crossover' mean in brochure design?
- An image or graphic that spans across a fold onto an adjacent panel (Correct answer)
- Text repeated on multiple panels
- A brochure printed in two languages
- Mixing coated and uncoated paper
Correct answer: An image or graphic that spans across a fold onto an adjacent panel
A crossover is artwork that continues across a fold, requiring careful alignment at the crease.
Question 5: Why should heavy cover stock be scored before folding?
- To prevent the paper and ink from cracking along the fold (Correct answer)
- To make the brochure heavier
- To brighten the printed colors
- To speed up ink drying
Correct answer: To prevent the paper and ink from cracking along the fold
Scoring creases the fibers first so thick stock folds cleanly without cracking the ink or paper.
Question 6: Which brochure fold takes a sheet folded in half and then folds it in half again at a right angle?
- French fold (Correct answer)
- Gate fold
- Z-fold
- Roll fold
Correct answer: French fold
A French fold is folded in half twice, with the second fold perpendicular to the first.
Question 7: What is the purpose of converting fonts to outlines before sending brochure files to some printers?
- To ensure text displays correctly even if the printer lacks the fonts (Correct answer)
- To make the text bolder
- To reduce the file size dramatically
- To allow the printer to edit the copy
Correct answer: To ensure text displays correctly even if the printer lacks the fonts
Outlining converts type to vector shapes so missing fonts cannot cause substitution errors.
Brochure Design Brochure Facts 4
What file format is the industry standard for sending final brochure artwork to a commercial printer?