Brochure Design Brochure Design 2

Question 1

In a standard tri-fold brochure, which panel is typically seen first by the reader?

Accepted Answer

The front cover panel

Answer

The front cover panel is the first thing a reader sees and must grab attention immediately.

Question 2

What is the standard flat paper size for a tri-fold brochure in the US?

Accepted Answer

8.5 x 11 inches

Answer

US tri-fold brochures are most commonly printed on letter-size 8.5 x 11 inch paper folded into three panels.

Question 3

Why should the inner panel of a tri-fold be slightly narrower than the other panels?

Accepted Answer

So it folds inside without buckling

Answer

The panel that folds inward must be about 1/16 inch narrower so it tucks in cleanly without buckling.

Question 4

What is 'bleed' in brochure printing?

Accepted Answer

Artwork extended beyond the trim edge

Answer

Bleed is artwork that extends past the trim line so no white edges appear after cutting.

Question 5

Which color mode should final brochure files be set to for offset printing?

Accepted Answer

CMYK

Answer

Offset printing uses cyan, magenta, yellow, and black inks, so files must be in CMYK.

Brochure Design Practice Test