Brochure Design Brochure Design 2 — Questions and Answers
Question 1: In a standard tri-fold brochure, which panel is typically seen first by the reader?
- The front cover panel (Correct answer)
- The inside left panel
- The back panel
- The center inside panel
Correct answer: The front cover panel
The front cover panel is the first thing a reader sees and must grab attention immediately.
Question 2: What is the standard flat paper size for a tri-fold brochure in the US?
- 8.5 x 11 inches (Correct answer)
- 11 x 17 inches
- 5.5 x 8.5 inches
- 8.5 x 14 inches
Correct answer: 8.5 x 11 inches
US tri-fold brochures are most commonly printed on letter-size 8.5 x 11 inch paper folded into three panels.
Question 3: Why should the inner panel of a tri-fold be slightly narrower than the other panels?
- So it folds inside without buckling (Correct answer)
- To save paper costs
- To make the cover stand out
- To fit more text on it
Correct answer: So it folds inside without buckling
The panel that folds inward must be about 1/16 inch narrower so it tucks in cleanly without buckling.
Question 4: What is 'bleed' in brochure printing?
- Artwork extended beyond the trim edge (Correct answer)
- Ink smearing during printing
- Color fading over time
- Text placed too close to the fold
Correct answer: Artwork extended beyond the trim edge
Bleed is artwork that extends past the trim line so no white edges appear after cutting.
Question 5: Which color mode should final brochure files be set to for offset printing?
- CMYK (Correct answer)
- RGB
- HSB
- Grayscale only
Correct answer: CMYK
Offset printing uses cyan, magenta, yellow, and black inks, so files must be in CMYK.
Question 6: What minimum image resolution is recommended for print brochures?
- 300 DPI (Correct answer)
- 72 DPI
- 150 DPI
- 1200 DPI
Correct answer: 300 DPI
300 DPI at final print size ensures sharp, professional-quality images.
Question 7: In brochure typography, what does 'hierarchy' primarily help the reader do?
- Scan and prioritize information quickly (Correct answer)
- Read every word in order
- Identify the paper stock used
- Recognize the printing method
Correct answer: Scan and prioritize information quickly
Visual hierarchy uses size, weight, and placement so readers instantly see what matters most.
Brochure Design Brochure Design 2
In a standard tri-fold brochure, which panel is typically seen first by the reader?